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Final Exam Multiple Choice Review Questions (15%) CHAPTER 9 1. Facilities that rent shared space, services and management only to new businesses are called a. industrial parks. b. community development centers. c. shopping centers. d. business incubators. REF: p. 268 4. A good reason for relocating a typical manufacturing business is to a. stabilize income taxes. b. increase customer traffic. c. be closer to raw materials. d. provide free-flow space. REF: p. 267 6. For small service or retail businesses, the top priority in location decisions is a. personal preference. b. resource availability. c. customer accessibility. d. environmental conditions. REF: p. 264 7. Basic considerations that enter into the selection†¦show more content†¦Acquisition costs for new customers are huge. b. New customers spend more money than long-time customers. c. Order processing costs are lower for new customers. d. All of these. REF: p. 411 7. A basic idea forming the foundation of customer loyalty for small firms include the notion that a. superior customer service always leads to customer purchases. b. customer loyalty will mean constant customer satisfaction. c. small firms possess great potential for providing superior customer service. d. customer satisfaction is being ignored by large firms. REF: p. 412 10. Most customer service problems are identified by a. personal observation. b. outside consultants. c. customer complaints. d. entries in a suggestion box. REF: p. 417 29. Consumer tension that occurs immediately following a purchase is referred to as a. cognitive dissonance. b. post-purchase satisfaction. c. cognitive assessment. d. post-decisional distress. REF: p. 427 33. In what stage of the consumer decision making process is Josh when he becomes concerned if the video game he downloaded will be enjoyed by his friends? a. information search and evaluation b. need recognition c. post-purchase evaluation d. purchase decision REF: p. 427 36. Individual processes that ultimately give meaning to stimuli that confront consumers are known as a. perceptions. b. motivations. c. attitudes. d. opinions. p. 428 37. An enduring opinion that is based on a combination ofShow MoreRelatedSolving The Mortgage Products Are Available1257 Words   |  6 PagesTo understand what mortgage products are available, it is worthwhile to understand what they are comprised of; the repayment type and the interest rate. There are also taxes, lender fees and other costs. Firstly, mortgages vary by how you repay the capital, or money borrowed. There are three types of repayment plan: repayment, interest-only, or a hybrid of the two. 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